Friday, December 16, 2005

Stratify - Discover More “Before you meta tag, you need a taxonomy,” says Ramana Venkata, Chief Technology Officer for Stratify (formerly known as Purple Yogi), a taxonomy software company. “So you bring in someone like KPMG and pay them a million dollars, but you still need to figure out how to create and insert the meta data.” In other words, the search process still relies on the meta data behind the content and the taxonomy rules (not to be confused with a taxonomy directory).

Stratify’s product, The Discovery Product, includes a taxonomy builder with auto categorization that automatically creates and inserts meta data in all of the content and then builds a portal presentation layer that is web-based or similar to the presentation of MS-Windows Explorer – in a matter of seconds.

Taxonomy products such as Stratify and Endeca work best when working in tandem with search engines.