Thursday, October 25, 2007

Affinnova - From concept to launch Whether the objective is to create a new product, reinvigorate an existing brand, or develop a breakthrough marketing plan, Affinnova's solutions enable marketers to generate and evaluate millions of viable options to find the best ones. Affinnova empowers marketers to unleash their imagination, and innovate with speed and confidence.

Affinnova's patented IDDEA (Interactive Discovery & Design by Evolutionary Algorithms) technology engages consumers to amplify and optimize marketers' ideas. From an initial set of marketers' inputs, IDDEA's "Darwinian" process interacts with consumers to evolve a desired endpoint, such as a new product concept or a new promotion event. Consumers' preferences provide the critical selection pressure, through which good ideas live to breed better ones, and weak ideas die out. In the end, IDDEA identifies the best possible ideas, and draws powerful consumer insights from the evolution process.