Thursday, October 25, 2007
Affinnova's patented IDDEA (Interactive Discovery & Design by Evolutionary Algorithms) technology engages consumers to amplify and optimize marketers' ideas. From an initial set of marketers' inputs, IDDEA's "Darwinian" process interacts with consumers to evolve a desired endpoint, such as a new product concept or a new promotion event. Consumers' preferences provide the critical selection pressure, through which good ideas live to breed better ones, and weak ideas die out. In the end, IDDEA identifies the best possible ideas, and draws powerful consumer insights from the evolution process.
Monday, October 22, 2007
Attent with Serios is an enterprise productivity application inspired by multiplayer online games. It tackles the problem of information overload in corporate email using psychological and economic principles from successful games. Attent creates a synthetic economy with a currency (Serios) that enables users to attach value to an outgoing email to signal importance. It gives recipients the ability to prioritize messages and a reserve of currency that they can use to signal importance of their messages to others. Attent also provides a variety of tools that enable everyone to track and analyze communication patterns and information exchanges in the enterprise.The lively marketplace of ideas and communication patterns that emerges from this economy offers new insights into collaboration, teamwork and goal alignment. The Seriosity solution to information overload will give your information workers more time, more thoughtful input and more insight so that they can be more productive.
Wednesday, October 17, 2007
The company believes that application streaming will eventually replace conventional methods of software distribution and publishing. It provides any user on a network the access, reach, ease and flexibility of Internet delivery to existing, client-based applications, something most web developers only dream of.
Application streaming replaces thin client and network computing with a new model that radically reduces the total cost of ownership (TCO) for any organization. Application streaming harnesses the power of existing client machines to dramatically reduce the size and expense of virtual servers while providing a much better user experience, both improving customer satisfaction and lowering TCO.
Endeavor' solutions enable the rapid, cost-effective deployment and management of Windows-based applications that can be hosted within an enterprise or delivered through a software as a service (SaaS) model.
AppStream's on-demand application distribution and license management platform provides an optimal solution to serve the application management needs of enterprise environments, providing high productivity with controlled, guaranteed access to necessary applications from any Windows applications from any location at any time, including remote and mobile users.
* At Launch
Upon initial launch, AppStream streams only the application "startup block", enabling the user to launch the application and begin to work with it in seconds — much more quickly than solutions that require the entire application to be transferred and installed before it can be accessed.
* During Use
While the application is in use, AppStream's on-demand application streaming technology responds instantly to an end user's actual needs, transparently sending down additional application functions when the end user clicks on them. All streamed application functions persist across sessions. Because typical end users access only a fraction of an application's functions in normal use, bandwidth consumption is minimized — in most cases, AppStream's on-demand application streaming technology needs to stream less than ten percent of the application to support the end user's needs.
Each time an end user launches an application, AppStream compares the local application with its server-side counterpart, seeking inconsistencies. Any discovered application updates are streamed to the user while the application is still in use — a targeted update process that focuses only on the parts of the application the end user actually needs. This process can be extended to periodically check for damaged blocks of code and automatically repair the application.
* Predictive Streaming
AppStream's application streaming technology uses sophisticated predictive algorithms to make the on-demand software distribution process as efficient as possible. As an end user works with an application, the AppStream client requests additional application functionality from the AppStream server. The AppStream server captures these client request statistics, and feeds those statistics into a predictive algorithm. Over time, usage patterns are detected, and the server uses these patterns to perform predictive streaming — typically manifested by the streaming of application functions before they are requested based on the prediction that they are likely to be needed soon — thereby increasing end user satisfaction and eliminating wait time.